In a surprising move, Prime Video has decided to cut down on its investment in Africa and the Middle East to prioritize the creation of original content in Europe. This shift means significant job losses in local teams, though the exact reasons behind this decision remain unclear.

Prime Video had been actively expanding in Africa and the Middle East, making this sudden change in focus unexpected. Shows from the region that are already in production will proceed, but the streaming service will no longer greenlight local originals in Sub-Saharan Africa and the Middle East.

While Prime Video will continue its services in Africa and the Middle East, this shift raises questions about the streaming giant’s broader content strategy and how it views regional markets.