OTTera has joined forces with Blue Pictures to introduce AVAZ, a new FAST (Free Ad-Supported Streaming TV) channel dedicated to premium Nollywood films and TV series. Spearheaded by industry veteran Joy Efe Odiete, AVAZ is set to transform the global distribution of African storytelling, making high-quality Nollywood content more accessible than ever.

Currently available on Hisense TV VIDAA Channels, VIDAA TV in South Africa, and AfrolandTV, AVAZ is already gaining traction among viewers. However, this is just the beginning. The platform is actively expanding to more Connected TV services, broadening Nollywood’s reach beyond traditional markets. As streaming continues to redefine the entertainment landscape, AVAZ positions itself at the forefront of this evolution, ensuring that African cinema gains a stronger global presence.

This groundbreaking initiative highlights Nollywood’s increasing influence in the digital space. OTTera CEO Stephen L. Hodge expressed enthusiasm about the partnership, emphasizing how AVAZ bridges the gap between premium African content and international audiences. Joy Efe Odiete echoed this sentiment, describing AVAZ as a game-changer that will elevate Nollywood’s status in the global entertainment industry.

Unlike conventional streaming platforms that require subscriptions, AVAZ operates on the FAST model. This means viewers can enjoy a vast selection of Nollywood films and series for free, with ad-supported monetization ensuring sustainability. By removing financial barriers, AVAZ makes African storytelling more inclusive, allowing more people to experience the richness of Nollywood’s narratives. At the same time, this model creates fresh revenue opportunities for filmmakers and producers, enabling further investment in high-quality productions.

The launch of AVAZ also marks a turning point for Nigerian content creators. As the first FAST channel in Nigeria’s creative industry, it opens new doors for local talent to gain international visibility. With streaming demand growing rapidly, AVAZ provides a platform that not only showcases Nollywood’s finest work but also strengthens its competitive edge in the global entertainment market.

Beyond its impact on Nollywood, AVAZ reflects a broader shift in how African content is consumed worldwide. The increasing popularity of FAST channels underscores the demand for diverse storytelling, and AVAZ stands as a testament to Nollywood’s ability to meet that demand. By securing partnerships with key streaming platforms, it ensures that African cinema continues to expand its reach, engaging both loyal audiences and new viewers across different regions.

As AVAZ continues its rapid expansion, it sets the stage for a new era in Nollywood’s digital transformation. With its commitment to accessibility, quality, and innovation, the channel is not just redefining African entertainment—it is solidifying Nollywood’s place in the future of global streaming.