Award-winning actor Daniel Etim-Effiong is stepping behind the camera for the first time with his directorial debut, The Herd, which is set to open in cinemas nationwide on Friday, October 17, 2025.

Co-produced by FilmOne Studios, ToriTori Films, Serendipity HHC, and Airscape, the film represents a significant milestone in Etim-Effiong’s career and Nollywood’s growing body of auteur-driven storytelling.

A Story Rooted in Family, Faith, and Tradition

The Herd follows a community elder’s struggle to preserve his values and family in the face of shifting beliefs and generational tension. The film explores themes of legacy, faith, and leadership through the lens of a family drama set in a rural backdrop.

The story centers on Eze, a respected community leader whose moral authority is tested when tragedy and betrayal threaten the unity of his household.

Behind the Camera and on Screen

While Etim-Effiong directs, the film also features a powerful ensemble cast including Adesua Etomi-Wellington, Kanayo O. Kanayo, Linda Ejiofor-Suleiman, Kate Henshaw, Kunle Remi, and Efa Iwara.

Produced in collaboration with FilmOne Studios and distributed by FilmOne Entertainment, The Herd is part of Filmhouse Group’s ongoing slate aimed at elevating Nollywood’s global visibility through strong local stories with universal resonance.

The production partners — ToriTori Films (founded by Etim-Effiong), Serendipity HHC, and Airscape — combine experience across film, advertising, and creative storytelling to deliver a project grounded in emotional authenticity and visual polish.

A Star-Studded Premiere and Industry Support

Ahead of the nationwide release, The Herd premiered at a high-profile event in Lagos attended by Nollywood’s leading figures and industry stakeholders.

Guests included Kanayo O. Kanayo, Adesua Etomi-Wellington, Linda Ejiofor-Suleiman, Kate Henshaw, Kunle Remi, and Ebuka Obi-Uchendu, alongside top filmmakers, media executives, and cultural influencers.

Speaking at the event, Kene Okwuosa, Group CEO of Filmhouse Group, praised the team’s achievement:

“We are incredibly proud of Daniel and the entire team behind The Herd. As co-producers through FilmOne Studios and distributors through FilmOne Entertainment, Filmhouse Group remains committed to raising the standard of Nigerian cinema and ensuring exceptional stories like this reach audiences far and wide.”

Etim-Effiong’s Directorial Vision

For Etim-Effiong, The Herd marks both a creative leap and a personal journey. Reflecting on the experience, he shared:

“The Herd is a story that’s deeply close to my heart. Stepping behind the camera for the first time has been humbling, challenging, and immensely rewarding. I’m grateful to everyone who believed in this vision — our partners, crew, and an incredible cast who brought it all to life.”

The actor, best known for performances in Fishbone, Glamour Girls, and The Men’s Club, brings his signature emotional depth to his directorial approach, blending performance-driven storytelling with visual sophistication.

What to Expect

Distributed by FilmOne Entertainment, The Herd promises audiences a cinematic experience that balances cultural heritage with contemporary filmmaking.