Canal+ is set to shut down popular online video-on-demand streaming platform Showmax as part of cost-cutting measures after more than a decade of operation. The decision to end the streaming service is a significant step in the company’s efforts to save costs.
Originally launched in 2015 as a flagship product of South Africa’s Multichoice, Showmax expanded over the years and has served audiences across multiple African countries. This Shutdown will bring an end to 11 years long operation of the streaming platform.
In February 2024, MultiChoice relaunched an updated version of Showmax in partnership with NBCUniversal, a subsidiary of Comcast headquartered in New York City.
Despite a 300-million-dollar investment in technology and content production, the new Showmax still failed to hit subscribers’ growth target.
During an investor call earlier this year, Canal+ Chief Executive Officer Maxime Saada mentioned that Showmax had not been commercially successful and a decision on its future would be taken.
On March 5, 2026, an email was sent to subscribers stating that, following a review, the board had decided to discontinue the streaming service in the near future. The email also included:
We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes. We will share Further details well in advance, including timelines and any future steps, should they be required.
While Multichoice has not confirmed a specific date for this inevitable shutdown, it assures subscribers that the service will continue operating for the time being. MultiChoice has already begun rebranding several Originals as content for its television channels.
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